On the heels of a recent economic development strategy, the Town of Ladysmith is championing a new approach to attract investment, supported with funding from ICET.
“While investment attraction websites are a must to remain competitive, apps represent a new level of engagement for visitors and investors in search of a great place to invest and build a business,” explained Amy Melmock, Manager of Economic Development Cowichan.
After downloading the app, potential investors who are visiting the Ladysmith area will have real time access to detailed information about the business opportunities available for investment. The app will also be available remotely, providing access to an online database of opportunities.
Through the app visitors will also be able to explore an array of cultural insights about the community, including information related to the First Nations and industrial heritage of Ladysmith.
“This project shows the level of innovation and creativity we have in the region when it comes to reaching out to potential investors and job-creators,” said ICET Chair Josie Osborne. “The website and app will provide a clear investment profile while aligning with regional aspirations and provincial priorities to leverage technology in new and unexpected ways.”